The brand of the Green Bank Observatory what sets us apart in the world of radio astronomy – it is what is presented to scientists, advocates, partners, and radio astronomy enthusiasts around the world. It is more than just the logo used to represent the Observatory, it is a recognition of history, education, and excellence in scientific research and discovery. Whenever the Green Bank Observatory name appears in public, the brand is at work, therefore it is critical that the brand is protected.
Logo
A cornerstone of the Green Bank Observatory brand visual identity is our logo. The logo can be used by employees of the Observatory in documentation, marketing, and materials that support the mission and vision of the Observatory.
The logo can be used as a link to the Observatory website or acknowledge Observatory assistance or affiliation.
A logo is a flag for a brand
Paul Rand
How to use the logo
No explicit permission is necessary to use the Green Bank Observatory logo. A good use is to provide a link back to our website from an affiliate site. The Observatory logo cannot be used in a manner that falsely implies employment by or affiliation with Green Bank Observatory. The Observatory logo cannot be used to imply or endorse a product or service.
Logo Versions and Use
Standard Logo Versions
Scalable Vector Graphics (SVG) is a text-based graphics language that describes images with vector shapes, text, and embedded raster graphics, this makes them ideal for print or for web use; Portable Network Graphic (PNG) or Joint Photographic Experts Group (JPEG) are for web or presentations. All SVG and PNG files have transparent backgrounds, unlike JPEG which have a solid white background. All Standard logos include the icon and logotype incorporated together. For all logos below, you may right-click to download and save the file formats.
Be sure to follow the Green Bank Observatory Brand Guidelines for all logos and logo use.
Green Bank Observatory Brand guidelines (PDF, right click to download)
| GBO Standard Logo Versions | Format | ||
|---|---|---|---|
| Purple and green gradient logo | SVG | PNG | JPEG |
| Solid Green logo | SVG | PNG | JPEG |
| Solid Purple logo | SVG | PNG | JPEG |
| Black logo | SVG | PNG | JPEG |
| White logo (for use on dark background only) | SVG | PNG | |
| Vertical logo – Purple and green gradient | SVG | PNG | JPEG |
| Vertical logo – Solid Green | SVG | PNG | JPEG |
| Vertical logo – Solid Purple | SVG | PNG | JPEG |
| Vertical logo – Black | SVG | PNG | JPEG |
| Vertical logo – White (for use on a dark background only) | SVG | PNG |
Logo Lockups
You may need to use a grouping of logos (logo lockup) that include our supporting and managing organizations (U.S. National Science Foundation and Associated Universities, Inc.). Select the version below that will work for your use. Since these are designed to comply with branding guidelines for all the organizations, please do not alter the lockups in any way:
